Marketo
Vista Equity Partners acquired Marketo, a marketing automation platform, for $1.8B in 2016. Vista sold Marketo to Adobe for $4.75B in 2018. Post-Adobe integration was widely criticized for pricing changes and product degradation. A cautionary case of PE prep-for-sale optimization.
- WEB
- marketo.com
- RECORD
- Imported record
Who owns it?
No verified current owner published
We have not published a verified current-owner claim for this entity. Recorded ownership data appears below.
Verified findings
Facts and causal attributions that have passed evidence review and remain backed by their reviewed sources.
No other verified findings published yet.
Recorded ownership
Database ownership records. These are not automatically verified current-owner claims.
- Status
- Unknown
- Control
- Unknown
- Start
- No recorded start date
- End
- No recorded end date
Imported record
Recorded deals
Deal records naming this entity. A recorded status is not an independently verified closing fact.
Adobe acquires Marketo
Strategic acquisition · Completed · Target
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About this record
Verified findings have passed evidence review and stay published only while their reviewed evidence matches what currently exists. A finding is either a verified fact or a causal attribution — a reviewed judgement that one thing contributed to another, published with the attribution strength it earned. The two are not interchangeable.
Everything else on this page is a recorded database entry: ownership, classification, and relationship rows carried over from research and import work. A record existing is not the same as a fact being checked. Imported records were migrated from Death by PE’s earlier database; record origin is separate from verification.