On the record · Other
Marketo
Vista Equity Partners acquired Marketo, a marketing automation platform, for $1.8B in 2016. Vista sold Marketo to Adobe for $4.75B in 2018. Post-Adobe integration was widely criticized for pricing changes and product degradation. A cautionary case of PE prep-for-sale optimization.
Research depth
Transactions sourced
At least one recorded transaction has a public source.
Record updated Aug. 29, 2026
Current ownership
Current owner not established
This record does not identify a current owner. That absence is a gap in the record, not a conclusion about ownership.
1 ownership record has an unresolved current/former status.
Ownership and transaction history
Chronology from recorded ownership periods, transactions and reviewed outcome events. Event order does not imply causation.
Sept. 20, 2018
Oct. 31, 2018
Date not recorded
Sources and evidence
Recorded transaction sources
These support a recorded transaction row. They have not passed the separate evidence-review process.
- R1Adobe Completes Acquisition of Marketo
Adobe Inc. · SEC filing · Oct. 31, 2018
Supports: Recorded transaction
What we do not know
These are gaps in the public record, not findings about the organization.
- The organization's operating status has not been researched.
- No current public ownership assessment has been published.
Help improve this record
Firsthand experience, public sources and corrections can help close the gaps above.