On the record · Company

KIND

Healthy-snacking company; Mars took a minority stake in 2017 before acquiring it fully in 2020.

Research depth

Ownership researched

Ownership research and public source records are available.

Record updated Sept. 2, 2026

Current ownership

Recorded current owner

Mars, Incorporated

Control interest · Since Nov. 17, 2020

These are database records. Death by PE has not published a reviewed current-owner finding for them.

Ownership and transaction history

Chronology from recorded ownership periods, transactions and reviewed outcome events. Event order does not imply causation.

Nov. 17, 2020

Acquisition announcedR1

Acquirer: Mars, Incorporated

Recorded history

Nov. 17, 2020

Ownership period beganR1

Owner: Mars, Incorporated

Recorded history

Date not recorded

Acquisition completedR1

Acquirer: Mars, Incorporated

Recorded history

Sources and evidence

Recorded transaction sources

These support a recorded transaction row. They have not passed the separate evidence-review process.

  1. R1
    KIND and Mars Announce Next Step in Partnership

    Mars, Incorporated · Company announcement · Nov. 17, 2020

    Supports: Entity record; Recorded ownership period; Recorded transaction

What we do not know

These are gaps in the public record, not findings about the organization.

  • The organization's operating status has not been researched.
  • No current public ownership assessment has been published.

Help improve this record

Firsthand experience, public sources and corrections can help close the gaps above.