Marketo
Vista Equity Partners acquired Marketo, a marketing automation platform, for $1.8B in 2016. Vista sold Marketo to Adobe for $4.75B in 2018. Post-Adobe integration was widely criticized for pricing changes and product degradation. A cautionary case of PE prep-for-sale optimization.
- FOUNDED
- 2006
- ACQUIRED
- Vista Equity Partners, 2016, $1.8B
- WEB
- marketo.com
Editorial Record
maintained by DeathbyPE. Every claim links to a public source.Timeline
2006
Marketo founded
2016
Acquired by Vista Equity Partners for $1.8B
Community Reviews
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