Quality Declinemedium2023
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Birkenstock
Apparel & Fashion ยท owned by L Catterton
Birkenstock quality declining under L Catterton PE ownership as prices rise
Since L Catterton (LVMH's PE arm) acquired Birkenstock in 2021 and took it public in 2023, consumers report thinner cork footbeds, cheaper-feeling materials, reduced quality control, and significant price increases. Core models now $150-$170+, up substantially from pre-acquisition prices. Classic PE playbook: cut production costs while raising prices to maximize margins for IPO.
Price increase
Before
~$100-$120 for core models
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After
$150-$170+ for core models
Change
+40%
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