Retail & Consumer

Instant Brands (Instant Pot / Pyrex)

Cornell Capital merged the wildly popular Instant Pot with Corelle Brands (Pyrex, CorningWare, Corelle) and loaded debt onto the combined company. Despite Instant Pot being a cultural phenomenon, the debt burden was unsustainable. Filed Chapter 11 in June 2023 with ~$500M in debt.

FOUNDED
2009
ACQUIRED
Cornell Capital, 2017, $2 billion (combined)
IMPACTS
1 documented

Editorial Record

maintained by DeathbyPE. Every claim links to a public source.

Timeline

2009

Instant Brands (Instant Pot / Pyrex) founded

2017

Acquired by Cornell Capital for $2 billion (combined)

2023

Instant Pot maker filed bankruptcy after Cornell Capital loaded debt onto merged company

HighClosure / Bankruptcy

Cornell Capital merged the wildly popular Instant Pot with Corelle Brands (Pyrex, CorningWare) and saddled the combined Instant Brands with ~$500M in debt. Despite Instant Pot being one of the best-selling kitchen products in Amazon history, the PE debt burden was unsustainable. Filed Chapter 11 in June 2023. The brand went from cultural phenomenon to bankruptcy in just a few years under PE ownership.

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Instant Pot Maker Instant Brands Files for Bankruptcy

CNN Business

Before / After

Company value

reported 2023

before Cultural phenomenon, best-seller

after Bankrupt, ~$500M debt

-100%

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Tracked Locations

CA · 1

1474 Main St

San Diego, CA 92101 · 555-931-4589

MN · 1

8757 Main St

Minneapolis, MN 55401 · 555-812-5431

NY · 1

2207 Main St

New York, NY 10001 · 555-288-5634

PA · 1

2460 Main St

Pittsburgh, PA 15201 · 555-594-4758

TX · 1

9085 Main St

San Antonio, TX 78201 · 555-709-9241

WA · 1

2316 Main St

Seattle, WA 98101 · 555-276-5281