Instant Brands (Instant Pot / Pyrex)
PE-Owned1 Documented ImpactCornell Capital merged the wildly popular Instant Pot with Corelle Brands (Pyrex, CorningWare, Corelle) and loaded debt onto the combined company. Despite Instant Pot being a cultural phenomenon, the debt burden was unsustainable. Filed Chapter 11 in June 2023 with ~$500M in debt.
Ownership Information
Instant Brands (Instant Pot / Pyrex) is owned by Cornell Capital. Private equity ownership often leads to cost-cutting, price increases, and reduced quality of service as firms prioritize returns for investors over customers and employees.Learn more about PE ownership impact →
Timeline
Instant Brands (Instant Pot / Pyrex) founded
Acquired by Cornell Capital for $2 billion (combined)
Instant Pot maker filed bankruptcy after Cornell Capital loaded debt onto merged company
Cornell Capital merged the wildly popular Instant Pot with Corelle Brands (Pyrex, CorningWare) and saddled the combined Instant Brands with ~$500M in debt. Despite Instant Pot being one of the best-selling kitchen products in Amazon history, the PE debt burden was unsustainable. Filed Chapter 11 in June 2023. The brand went from cultural phenomenon to bankruptcy in just a few years under PE ownership.
Instant Pot Maker Instant Brands Files for Bankruptcy
CNN Business →Before vs. After PE Acquisition
Company value
Reported 2023
Before PE
Cultural phenomenon, best-seller
After PE
Bankrupt, ~$500M debt
↓ 100%
Tracked Locations
GA (1)
Atlanta
7408 Main St
Atlanta, GA 30301
555-616-1642
OR (1)
Portland
4945 Main St
Portland, OR 97201
555-473-2886
PA (1)
Pittsburgh
9863 Main St
Pittsburgh, PA 15201
555-889-1812
TX (2)
San Antonio
1743 Main St
San Antonio, TX 78201
555-395-5428
San Antonio
5347 Main St
San Antonio, TX 78201
555-364-7654